According to the results of the "World Tea Report" prepared by the International Tea Committee,
Turkey ranks first with 3.5 kilograms in the list of countries that consume the most tea per person
per year. In a country where tea drinks so much, tea brands often remind consumers of themselves.
But the messages of their commercials always focus on the same things: The taste of tea and
drinking while chatting. Doğuş Tea needed a new brand identity. So, we focused on an action
we made while drinking tea without realizing it. To unwittingly raise the little pinky while drinking tea…